Pizza Hut is introducing the throwback logo next week with a TV ad campaign supporting the limited-time return of Cheesy Bites Pizza. The so-called appetizer-and-pizza-in-one pie, which first debuted three years ago, has a crust made of 28 cheese-filled bites.
“We get a lot of fervor over it. It’s a nice pizza for sharing,” Radley said.
She said the popular LTO is the perfect platform for showcasing the return of the cleaner, old-fashioned red-roof logo, which was used in the 1960s and 1970s.
It moves away from the current “scripted and tilted” logo, which contains an outline of the roof, but it is white, not red. The red-roof icon with “Pizza Hut” in black font makes the “brand pop,” Radley said.
That logo was a thing of nightmares, atrocious and was begging to be euthanized. Reverting back to the old logo is a great move. It was classic, iconic and doesn’t need any introductions. If I could be so bold, it was perfect. In a day and age where Pizza Hut’s chief competitor is doing everything under the sun, it’s refreshing to see The Hut return to its roots:
The coolest thing about this? The old logo is visible on it’s Santa Cruz-born website, in 1994, where the very first online order took place:
You could do all of this on PizzaNet, owned and operated by Pizza Hut. PizzaNet was an experiment that launched in the early 90’s, a way for Pizza Hut to test the waters and see if this World Wide Web thing had a real shot at a future. It was proposed by a particularly ambitious Pizza Hut owner in Santa Cruz, and developed by a few folks at a development shop known as Santa Cruz Operation (SCO).