Threads passes 10M sign-ups in 7 hours

Taylor Hatmaker at TechCrunch writes:

Threads passed 2 million signups in its first two hours live in the App Store and shows no signs of slowing down. Meta CEO Mark Zuckerberg noted the milestone on his Threads account.

At this rate, Twitter is dead in the water. Threads has serious staying power. There’s over 2.5B accounts on Instagram. The barrier to signing up for a Threads account is to simply open Instagram. Organic use of Instagram will naturally lead you to creating a profile. It’s that easy. This is where Zuckerberg thrives: growth strategy.