There’s More Daily Active Users on Giphy than Snapchat

Posted by Stephen Petrey on Wednesday, September 13, 2017

From Scott Galloway, founder of L2 Inc:

The 4-year old Gif Search Engine has 200m daily active users who watch over 4 million hours of GIFs every day. To put that in perspective, Snapchat has 173 million daily active users. [Giphy] has raised $150 million and is valued at $600 million but it is not yet profitable although they are trying to change that by rolling out sponsored GIFs. Giphy seems to be doing a lot right — not just creating a huge repository of content, but also executing an effective search strategy, forging impressive partnerships and engaging a massive network of users.


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