ByteDance in talks to sell TikTok to Microsoft

Posted by Stephen Petrey on Saturday, August 1, 2020

According to the Wall Street Journal, ByteDance, the parent company behind TikTok is in talks to sell the app to Microsoft. As a primer, Microsoft prefers to buy their innovations instead of inventing or building them. No shame there. It’s literally how Microsoft has done business for years. They bought MS-DOS (QDOS) in 1981 from a Seattle software firm. In 2016, they purchased LinkedIn for $26B. A pretty hefty price-tag.

How much do you think Satya Nadella will pony up for TikTok? $10B? $30B? Who knows. What we do know, is that the entire deal could evaporate (or at the very least go on hold). You see, the two parties are waiting for guidance, and approval from America’s favorite dictator — President Trump. Yesterday he said he was going to sign an executive order to force the app to cease operations in the US. Everyone is waiting to make moves until he literally makes an executive decision.

Regardless, it’s unclear just how profitable TikTok could be, but they’re investing heavily in a in-house business-first ads platform. Think… Facebook or Twitter. I think that’s pretty telling. I guess we’ll have to wait until the curtain is pulled back to know more.


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