Growth

Caiwaei Chen writing for rest of world:

Often described as a cross between Pinterest and Instagram, Lemon8 features two side-by-side vertical feeds where users can post images and videos, and adorn them with in-app templates and stickers. Content is sorted across seven categories: food, wellness, beauty, fashion, travel, home, and productivity. Popular post titles include “The time I realized skinny privilege is real,” “That Christian girl in 40 days,” and “Hot Girl Lunch Ideas.”

[…]

But just as users have complained that Xiaohongshu creates unrealistic expectations, especially for women, Lemon8 has drawn criticism for presenting idealized lifestyles. “Every time I refresh the ‘For You’ section, everything is so well-curated and pretty. It’s already exhausting,” a user named Dreamlikediana posted on the app.

Sounds like ByteDance is trying to speed run this social media app into its Instagram-era and forgeo any entertaining of a Tumblr-era crowd. Social networks need a flywheel to create content, and it sounds like Lemon8’s flywheel is Pinterest-esque templates users are passing around. My gut feeling is this won’t last very long. If users want to explore unrealistic expectations in content, they may as well go to where everyone else is suffering this predicament already, on Instagram.

From the u/venkman01 on Reddit’s Product Team:

TL;DR: We are reworking how great content and contributions are rewarded on Reddit. As part of this, we made a decision to sunset coins (including Community coins for moderators) and awards (including Medals, Premium Awards, and Community Awards), which also impacts some existing Reddit Premium perks. Starting today, you will no longer be able to purchase new coins, but all awards and existing coins will continue to be available until September 12, 2023.

Many eons ago, Reddit introduced something called Reddit Gold. Gold then evolved, and we introduced new awards including Reddit Silver, Platinum, Ternium, and Argentium. And the evolution continued from there. While we saw many of the awards used as a fun way to recognize contributions from your fellow redditors, looking back at those eons, we also saw consistent feedback on awards as a whole. First, many don’t appreciate the clutter from awards (50+ awards right now, but who’s counting?) and all the steps that go into actually awarding content. Second, redditors want awarded content to be more valuable to the recipient.

While I never fully understood Reddit Gold as a product (and neither did Reddit it seems), it was much beloved by the community. Gilding fellow redditors comments felt good and was honestly pretty novel at the time. It was also an awesome indicator of high-quality content. Seems like Reddit is likely killing off this feature because gilded content would otherwise identify high-quality content to would-be web crawlers, and Reddit wants a piece of the pie.

I think coins and micro-transcations certainly can be a successful model for creators (see Twitch). But Reddit, has historically never understood their general userbase and has historically never leaned into empowering creators/powerusers. Each year, they shed more and more classic nostalgic features while product inherits tech debt. Coins and Rewards were certainly more useful than RPAN (yikes). Honestly, some of the best features are user-generated, maybe Reddit is making a grave mistake here.

Taylor Hatmaker at TechCrunch writes:

Threads passed 2 million signups in its first two hours live in the App Store and shows no signs of slowing down. Meta CEO Mark Zuckerberg noted the milestone on his Threads account.

At this rate, Twitter is dead in the water. Threads has serious staying power. There’s over 2.5B accounts on Instagram. The barrier to signing up for a Threads account is to simply open Instagram. Organic use of Instagram will naturally lead you to creating a profile. It’s that easy. This is where Zuckerberg thrives: growth strategy.