Posts


  • How to Write according to David Ogilvy

    In September of 1982, David Ogilvy shared the following:

    1. Read the Roman-Raphaelson book on writing.* Read it three times.
    2. Write the way you talk. Naturally.
    3. Use short words, short sentences and short paragraphs.
    4. Never use jargon words like reconceptualize, demassification, attitudinally, judgmentally. They are hallmarks of a pretentious ass.
    5. Never write more than two pages on any subject.
    6. Check your quotations.
    7. Never send a letter or a memo on the day you write it. Read it aloud the next morning —and then edit it.
    8. If it is something important, get a colleague to improve it.
    9. Before you send your letter or memo, make sure it is crystal clear what you want the recipient to do.
    10. If you want ACTION, don’t write. Go and tell the guy what you want.

    *Writing That Works., HARPER & ROW,


  • “The Real Toy Story” photo series by Michael Wolf

    In 2004, photographer Michael Wolf traveled to Southern China to document the lives of the toy factory workers that live there: their days consisted of sewing, painting, and other repetitive tasks. He documented how they slept, ate, and live under the often brutal conditions and demands of global consumerism and capitalism. (h/t gessato.com)


  • Learning Korean (한국어) Day 523: Express necessity

    Today, I began on Unit 21 in Duolingo. This is day 523 learning Korean 한국어 😅 This Unit’s subject is Express Necessity. Cute and useful.

    줄 서야 합니다.

    You have to stand in line.

    죄송하지만 지금 퇴근해야 해요.

    I’m sorry but I have to leave work now.

    저는 퇴근해서 집에 가야 해요.

    I have to leave work and go home.

    민지는 숙제를 오늘 해야 해요.

    Minji has to do the homework today.

    오늘 저녁에 출근해야 해요.

    I have to go to work this evening.

    의사는 빨리 준비해야 해요.

    The doctor needs to prepare quickly.


  • Reddit is sunsetting coins and community awards

    From the u/venkman01 on Reddit’s Product Team:

    TL;DR: We are reworking how great content and contributions are rewarded on Reddit. As part of this, we made a decision to sunset coins (including Community coins for moderators) and awards (including Medals, Premium Awards, and Community Awards), which also impacts some existing Reddit Premium perks. Starting today, you will no longer be able to purchase new coins, but all awards and existing coins will continue to be available until September 12, 2023.

    Many eons ago, Reddit introduced something called Reddit Gold. Gold then evolved, and we introduced new awards including Reddit Silver, Platinum, Ternium, and Argentium. And the evolution continued from there. While we saw many of the awards used as a fun way to recognize contributions from your fellow redditors, looking back at those eons, we also saw consistent feedback on awards as a whole. First, many don’t appreciate the clutter from awards (50+ awards right now, but who’s counting?) and all the steps that go into actually awarding content. Second, redditors want awarded content to be more valuable to the recipient.

    While I never fully understood Reddit Gold as a product (and neither did Reddit it seems), it was much beloved by the community. Gilding fellow redditors comments felt good and was honestly pretty novel at the time. It was also an awesome indicator of high-quality content. Seems like Reddit is likely killing off this feature because gilded content would otherwise identify high-quality content to would-be web crawlers, and Reddit wants a piece of the pie.

    I think coins and micro-transcations certainly can be a successful model for creators (see Twitch). But Reddit, has historically never understood their general userbase and has historically never leaned into empowering creators/powerusers. Each year, they shed more and more classic nostalgic features while product inherits tech debt. Coins and Rewards were certainly more useful than RPAN (yikes). Honestly, some of the best features are user-generated, maybe Reddit is making a grave mistake here.


  • Elon Musk’s decision to block unregistered users from reading tweets decimates Twitter’s SEO

    Turns one of the side-effects of blocking traffic from reading tweets, is it will tank your SEO and search appearance. Twitter is forcing all unregistered traffic to login or register. If your content is not indexable, it will hurt your SEO scores. This mechanic is well understood by web and software engineers. My best guess is all the pandering and feet-kissing people in his orbit neglected to tell him the consequences of this to keep Elon’s temper tantrums at bay. Making tweets visible to registered users only and installing rate-limits is a terrible product choice that affects growth strategies negatively. Don’t take my word for it, the numbers speak for themselves.

    Barry Schwartz for SEO Roundtable writes:

    On Friday, June 30th at about 1pm ET, Twitter had 471 million URLs indexed in Google Search according to this site command.

    Then yesterday, July 2nd, I snapped another screenshot and Google had 34% fewer URLs indexed, 309 million, that is 162 million fewer URLs indexed

    Then this morning, I grabbed another screenshot, and it was down now to 227 million URLs indexed, that is about 52% less than what was indexed on Friday

    […]

    Twitter URLs indexed by Friday to today went from about 471 million URLs to 227 million, a drop of about 52%. I wonder what type of impact this has on its traffic from Google Search, if any.

    Musk is an idiot.


  • Elon Musk Is So Busy His Private Jet Is Taking 13-Minute Flights

    Marie Patino, Leonardo Nicoletti and Sophie Alexander for Bloomberg:

    A Bloomberg analysis of the use of primary private planes among some of the richest people in the world finds that Musk comes out on top. For example, his private jet took more than twice as many trips as Ellison’s in 2022.

    ​​The roughly 2,112 metric tons of greenhouse gas emitted in 2022 from flight’s on Musk’s personal jet — not the Tesla or SpaceX corporate jets — is a tiny fraction of the 8.4 million metric tons that Tesla estimates its customers avoided emitting in 2021. But it’s more than 140 times the average American’s carbon footprint and, to make it up, a Tesla Model 3 would have to replace an average premium internal-combustion car for 7 million miles.

    On average, a normal person emits about 4 tons of carbon per year. This asshole contributed over 500x the amount of CO2 in 2022. Some additional context, Musk is infamous for creating problems for himself, micro-manages his teams and can’t seem to figure out teleconferencing. Musk continues to maintain a ridiculous illusion that he truly cares about the environment and is concerned for the future of humanity. It is all a facade. If he truly gave one iota, he could simply adjust his schedule to be more remote-friendly or I don’t know, maybe not take a private flight every day. Musk is and always has self-righteous silver-spooned spoiled piece of of shit.


  • The World’s Smelliest Fruit? Sohla and Ham Try Cooking With Durian

    Another fantastic episode from NYT Cooking’s Mystery Menu with Sohla and Ham. I was pleasantly surprised that processing durian and cooking it, neutralizes the aromatics, but elevates savory flavors in dishes! Also surprised to see acid and durian making a great pairing. Also, Sohla has explored some variations on the kolar pitha before, but this durian kolar pitha looks so good!


  • To Clean Your Grill, Just Grab an Onion

    Sam Stone for Bon Appetit writes:

    Thankfully, Bricia Lopez and Javier Cabral, authors of Asada, a new cookbook celebrating the expansive world of Mexican grilling, have a simple solution: an onion.

    Here’s their go-to method: To start, heat your grill to high (figure 450–550°). Getting the grate hot will partially do your work for you by burning off some of those clingers. Next, slice an onion in half—any kind will do, be it yellow, white, or red—but Lopez and Cabral recommend “the biggest, cheapest white onion you can find” since a larger onion will cover more surface area. Stab a large fork into the uncut side of the halved onion, then run it up and down the grate.

    This technique, dubbed a piece of “Mexican ingenuity” by Lopez and Cabral, uses the natural acids in the onion to loosen and remove bits of grease and pieces of char. Onions also contain a compound called allicin, the same chemical that brings you to tears when you’re chopping. This compound has antimicrobial properties that leave your grill spick-and-span.

    An absolutely fantastic suggestion for cleaning the grill.

    I’m reminded of my service industry days. We used to clean panini-press grills with a similar approach. The presses weren’t non-stick and while not as hot as outdoor grills, they’d still get filthy with carbon. We’d leave set the temperature as hot as possible and set some ice cubes in between the press. Then we’d turn off the presses. The heat would melt the cubes into boiling water and steam vapor would lift caked-on cheese, bread bits, carbon and anything else that got left burnt onto them. From here, it was pretty simple. Just let the heat dissipate and using steel wool to brush any remaining bits into the grease catch.