IBM

  • McDonald’s Minimal Global Packaging Redesign Explained

    McDonald’s Minimal Global Packaging Redesign Explained

    Brands tend to reduce their footprint and minimize messaging after substantial growth. That’s not a maxim, or anything. Just an observation. Google, AirBnb, Slack and IBM — are a few that come to mind. But there are hundreds of examples out there. Tech companies have it easy, because their product is imbued with their digital…

  • Ross Perot Has Died

    From The New York Times: He began working at 7, selling garden seeds door to door and later breaking horses (and his nose) for his father at a dollar a head. When he was 12, he began delivering The Texarkana Gazette on horseback in poor neighborhoods, soliciting subscriptions and building his route from scratch for…

  • Weather Channel Walks Away from Facebook Videos

    Weather Channel Walks Away from Facebook Videos

    From Sahil Patel for Digiday: “[Facebook video] hasn’t been beneficial,” said Neil Katz, global head of content and engagement at The Weather Channel, during a speech at the Digiday Video Summit in Scottsdale, Arizona. “It has been good for Facebook, but it hasn’t been good for us.” […] “We went along for the ride every…

  • Links: April 2018

    Links: April 2018

    Time for another roundup of links! This month we have sinkholes in West Texas, a misinformation satire site called Scarfolk, a Tetris game that berates you, cool stuff from IBM and a few other goodies.