Elon Musk

In 2019, Instagram and Facebook launched a standalone messaging app called Threads. It was originally designed to be a sort-of Snapchat group-messaging clone. This was all before Facebook’s big name change and pivot to Meta. Ergo, before Zuckerberg decided to invest in building out the Metaverse. Despite having millions in daily active users, Facebook decided to ultimately shut down Threads:

The app today is ranked No. 214 in the Photo & Video category on the U.S. App Store — an indication of its continued failure to catch on with a broader audience. It’s also rated a middling 3.1 stars across 2,500 reviews as users complain about its usability, layout, missing features and glitches. To date, Threads has seen approximately 13.7 million global installs from across the App Store and Google Play, according to estimates from app intelligence firm Sensor Tower.

This is what it looked like. Half-messenger app. Half-Snapchat clone:

Once Threads disappeared, it was presumed to never return. I figured it was destined for the Silicon Valley graveyard of failed startups/projects (RIP Google Reader). But then, something wild happened. In October of 2022, Elon Musk decided to buy Twitter. This was meaningful because, ever since Twitter has been under Musk’s ownership, he’s basically nosedived the company into oblivion. This has left Twitter extremely vulnerable to competing social networking apps. There have been many cycles of users leaving for these Twitter-clones.

Every decision he’s made has been a kiss of death: marketing, engineering, public relations, human resources, and so on. It’s been a nightmare for former employees, and a horror show contractors. To be blunt, Musk is devoid of compassion, and the first 90 days alone were not good for anyone. Ex-employees are currently in a arbitration lawsuit against Twitter and Musk and many having never received their severance. Lastly, the latest micro-managing efforts from Musk, have essentially broken Twitter.

Instagram’s Threads app has been under development for some time now. At least the public has known about it since early March. Internally, it was understood to be called Project 92. It has an unmistakable design language. It’s very Instagram-esque

From The Verge earlier this month:

One of Meta’s top executives showed employees a preview of the company’s upcoming Twitter competitor during a companywide meeting today that was watched by The Verge.

While Musk has been squandering cash and resources, Zuckerberg has been building. In what appears to be a stroke of serendipity, Meta & Instagram (aka the new Facebook) is launching the new Threads app this week amidst Twitter’s latest troubles.

Threads’ (re)debut is happening just as users flock from Twitter (again) to competitors. But this time, it feels different. It feels more permanent this time around. A lot of users are very done with Twitter. Thousands of people are leaving Twitter behind for Mastodon in part because of Musk’s questionable rate-limiting nonsense. Both Threads and Mastodon are powered by an open-source protocol called ActivityPub. Which essentially makes them interoperable social networks. This interoperability, is not universally celebrated on the fediverse. Personally, I believe this will be good and healthy for the web. But that remains to be proven. This could all go sideways next week. According to reports, your Instagram handle will be your Threads username: @example@threads.net.

This is a huge blow against Twitter. The headwinds are strong for Threads. Twitter has been on a losing streak, and chances are Musk will only make this worse. Instagram even put together a countdown on its site.

It also was briefly on the Google Play Store earlier this week on July 1. It’s gone now, but will presumably be back on the Play Store later this week. Apple’s App Store on the other hand has it listed as a pre-order right now:

What started as one kind of social network clone has become another kind of clone altogether! Who would have thunk. The drama, the suspense! It’s heating up, and I suspect this battle for the new “town square app” is just getting started. I’ll be sitting over here with the popcorn 🍿

Elon decided to break Twitter today. Now, this is not the first time he’s danced with breaking features of Twitter. I would link to all the other times but instead I’ll just link to The Verge’s excellent story stream of the entire saga since the buyout. Apparently he decided to “rate-limit” tweet reads for logged-in users, and to paywall the rest of the public.

The real story here is Twitter is trying to cut costs and run away from cloud providers. In all likelihood, these recent changes from Musk are mitigation efforts to prevent their cloud costs from exploding. I mean, what did Musk think was going to happen? Allowing two hour video content uploads has ginormous cost implications. Regardless, they have decided to walk away from huge data contracts and aren’t paying their cloud bills.

Twitter hosts some services on its server and houses others on the cloud platforms of Amazon (AMZN.O) and Google, Platformer said.

In March, Amazon warned Twitter that it would withhold advertising payments because of the company’s outstanding bills to Amazon Web Services for cloud computing services, according to the Information.

Since Musk’s acquisition, Twitter has cut costs dramatically and laid off thousands of employees. Musk ordered the company to cut infrastructure costs, such as spending on cloud services, by $1 billion, a source had told Reuters in November.

Totally normal operations for a properly functioning company. Nothing to see here folks. Move along.

Marie Patino, Leonardo Nicoletti and Sophie Alexander for Bloomberg:

A Bloomberg analysis of the use of primary private planes among some of the richest people in the world finds that Musk comes out on top. For example, his private jet took more than twice as many trips as Ellison’s in 2022.

​​The roughly 2,112 metric tons of greenhouse gas emitted in 2022 from flight’s on Musk’s personal jet — not the Tesla or SpaceX corporate jets — is a tiny fraction of the 8.4 million metric tons that Tesla estimates its customers avoided emitting in 2021. But it’s more than 140 times the average American’s carbon footprint and, to make it up, a Tesla Model 3 would have to replace an average premium internal-combustion car for 7 million miles.

On average, a normal person emits about 4 tons of carbon per year. This asshole contributed over 500x the amount of CO2 in 2022. Some additional context, Musk is infamous for creating problems for himself, micro-manages his teams and can’t seem to figure out teleconferencing. Musk continues to maintain a ridiculous illusion that he truly cares about the environment and is concerned for the future of humanity. It is all a facade. If he truly gave one iota, he could simply adjust his schedule to be more remote-friendly or I don’t know, maybe not take a private flight every day. Musk is and always has self-righteous silver-spooned spoiled piece of of shit.

For as long as I’ve known the web, I have known the little textarea element. It’s a simple element. In all likelihood, it’s just about as ubiquitous as the input tag on websites. It’s a captivating little thing. Before the modern inventions of React or complex JavaScript libraries, all it ever really contained was text.

I suppose that’s the case to this today. But, it has long evolved into a springboard for authoring webpages. Modern publication inventions such as tweets, blogs, posts, blocks and countless others all stem from the textarea (sprinkle in some JavaScript magic, some drop zones and you have yourself a little “composer” where you can add images, video and more).

Looking over the W3C spec for the textarea and looking back on SMS character limits (they were varied to say the least), it doesn’t take much imagination to see why Twitter came about in the first place. It seemed that short-form blogging was always destined to become a thing. Twitter’s success can largely be attributed to the fact that there’s really a lack of competition in the short-form blogging space.

Tumblr and WordPress have always occupied the space between short and long-form blogging, sure. But, the spiritual successor to status messages (aka away messages)? Twitter has owned that (and marketed themselves as such) ever since it became a mainstream social network.

While Twitter’s previous management has a long and well-documented history of running this company into the ground, Musk maintains no exception either. He’s nosediving and it’s headed for a calamitous user exodus. With no Trust & Safety board and a hostile CEO at the helm, banning tweets to Mastodon, banning journalists, then re-instating some of them — he’s clearly on a tyrannical, pathetic war path toward creating a platform that benefits Elon, elites and promotes a right-wing stochastic terrorist echo chamber.

Needless to say, I’m getting the heck out of dodge. Like many others before me, I am kissing my neat little Twitter handle goodbye. Meanwhile, I was enthralled and delighted by Matt Mullenweg’s Decoder interview. There’s a brief point where he discusses what it means to be a good steward of Tumblr and how it has humbled him. Between Automattic’s Tumblr, the fediverse and this blog (which is also powered by WordPress an Automattic invention), I’m absolutely delighted to leave Twitter behind. Not to mention, the kind folks at Tumblr are considering adding ActivityPub support to their network which would effectively make Tumblr that largest Mastodon instance on the fediverse.

You may be asking, “but, wait — how will I find my friends on Mastodon?!” Well, I have some good news! First off, don’t deactivate your Twitter. Follow these steps to get started with Mastodon

1. First, join an instance. Doesn’t matter where you join! You can move freely about the fediverse. Think of each instance like an email handle.
2. Next, add your Mastodon handle to your Twitter profile (this will make it easier for folks to find you in the fediverse).
3. Finally, go here and sign in with your Twitter creds to find your friends who have also moved to the fediverse: movetodon.org

With your help Twitter can be given a proper burial. It should go down as one of the worst acquisitions in business history and become the cautionary tale that it deserves. The textarea and microblogging on the other hand is never going away. In fact, I would argue that the slow death of Twitter reveals what we all want deep down — each of us want to own a little piece of web. One step closer to a de-commodified web utopia.

Update: Elon banned links to Instagram, Mastodon and other social platforms and then reversed that decision. Then ran a poll on wether or not to step down, which ended with 58% in favor of him stepping down. Despite claiming he would abide by the results, there’s been no indication he would do so. Even more concerning, it appears he’s spellbound by the idea of restricting poll voting on Twitter to Blue subscribers. Welcome to hell, Elon.

---

If you are so inclined, you can find me in several places on the web now!

I’m on Tumblr where I may shitpost, share photos, re-blog cool things and whatnot: tumblr.com/petrey

Elsewhere, on the fediverse I have several handles. However, I’m mostly here with my fellow hackers and unix computer club community: tilde.zone/@petrey

Follow me wherever you’d like, but wherever you go, this blog remains ✨