The (currently) invite-only social network has a new logo! It has other new features as well, such as lists and custom feeds. Ok, the custom feeds have been around for awhile. But, it’s new-ish.
The new logo is basically the 🦋 (butterfly emoji). It’s simple and less non-representational than the nebulous sky/clouds photo or blue cube it was previously. This one seems fitting and easier to grasp (and meme).
Update: the creator of the identity and logo direction is @fonsmans:
Often described as a cross between Pinterest and Instagram, Lemon8 features two side-by-side vertical feeds where users can post images and videos, and adorn them with in-app templates and stickers. Content is sorted across seven categories: food, wellness, beauty, fashion, travel, home, and productivity.Popular post titles include “The time I realized skinny privilege is real,” “That Christian girl in 40 days,” and “Hot Girl Lunch Ideas.”
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But just as users have complained that Xiaohongshu creates unrealistic expectations, especially for women, Lemon8 has drawn criticism for presenting idealized lifestyles. “Every time I refresh the ‘For You’ section, everything is so well-curated and pretty. It’s already exhausting,” a user named Dreamlikediana posted on the app.
Sounds like ByteDance is trying to speed run this social media app into its Instagram-era and forgeo any entertaining of a Tumblr-era crowd. Social networks need a flywheel to create content, and it sounds like Lemon8’s flywheel is Pinterest-esque templates users are passing around. My gut feeling is this won’t last very long. If users want to explore unrealistic expectations in content, they may as well go to where everyone else is suffering this predicament already, on Instagram.
Threads passed 2 million signups in its first two hours live in the App Store and shows no signs of slowing down. Meta CEO Mark Zuckerberg noted the milestone on his Threads account.
At this rate, Twitter is dead in the water. Threads has serious staying power. There’s over 2.5B accounts on Instagram. The barrier to signing up for a Threads account is to simply open Instagram. Organic use of Instagram will naturally lead you to creating a profile. It’s that easy. This is where Zuckerberg thrives: growth strategy.
The app today is ranked No. 214 in the Photo & Video category on the U.S. App Store — an indication of its continued failure to catch on with a broader audience. It’s also rated a middling 3.1 stars across 2,500 reviews as users complain about its usability, layout, missing features and glitches. To date, Threads has seen approximately 13.7 million global installs from across the App Store and Google Play, according to estimates from app intelligence firm Sensor Tower.
This is what it looked like. Half-messenger app. Half-Snapchat clone:
Instagram’s Threads app has been under development for some time now. At least the public has known about it since early March. Internally, it was understood to be called Project 92. It has an unmistakable design language. It’s very Instagram-esque
One of Meta’s top executives showed employees a preview of the company’s upcoming Twitter competitor during a companywide meeting today that was watched by The Verge.
While Musk has been squandering cash and resources, Zuckerberg has been building. In what appears to be a stroke of serendipity, Meta & Instagram (aka the new Facebook) is launching the new Threads app this week amidst Twitter’s latest troubles.
Threads’ (re)debut is happening just as users flock from Twitter (again) to competitors. But this time, it feels different. It feels more permanent this time around. A lot of users are very done with Twitter. Thousands of people are leaving Twitter behind for Mastodon in part because of Musk’s questionable rate-limiting nonsense. Both Threads and Mastodon are powered by an open-source protocol called ActivityPub. Which essentially makes them interoperable social networks. This interoperability, is not universally celebrated on the fediverse. Personally, I believe this will be good and healthy for the web. But that remains to be proven. This could all go sideways next week. According to reports, your Instagram handle will be your Threads username: @example@threads.net.
This is a huge blow against Twitter. The headwinds are strong for Threads. Twitter has been on a losing streak, and chances are Musk will only make this worse. Instagram even put together a countdown on its site.
What started as one kind of social network clone has become another kind of clone altogether! Who would have thunk. The drama, the suspense! It’s heating up, and I suspect this battle for the new “town square app” is just getting started. I’ll be sitting over here with the popcorn 🍿
Turns one of the side-effects of blocking traffic from reading tweets, is it will tank your SEO and search appearance. Twitter is forcing all unregistered traffic to login or register. If your content is not indexable, it will hurt your SEO scores. This mechanic is well understood by web and software engineers. My best guess is all the pandering and feet-kissing people in his orbit neglected to tell him the consequences of this to keep Elon’s temper tantrums at bay. Making tweets visible to registered users only and installing rate-limits is a terrible product choice that affects growth strategies negatively. Don’t take my word for it, the numbers speak for themselves.
On Friday, June 30th at about 1pm ET, Twitter had 471 million URLs indexed in Google Search according to this site command.
Then yesterday, July 2nd, I snapped another screenshot and Google had 34% fewer URLs indexed, 309 million, that is 162 million fewer URLs indexed
Then this morning, I grabbed another screenshot, and it was down now to 227 million URLs indexed, that is about 52% less than what was indexed on Friday
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Twitter URLs indexed by Friday to today went from about 471 million URLs to 227 million, a drop of about 52%. I wonder what type of impact this has on its traffic from Google Search, if any.
Elon decided to break Twitter today. Now, this is not the first time he’s danced with breaking features of Twitter. I would link to all the other times but instead I’ll just link to The Verge’s excellent story stream of the entire saga since the buyout. Apparently he decided to “rate-limit” tweet reads for logged-in users, and to paywall the rest of the public.
Twitter hosts some services on its server and houses others on the cloud platforms of Amazon (AMZN.O) and Google, Platformer said.
In March, Amazon warned Twitter that it would withhold advertising payments because of the company’s outstanding bills to Amazon Web Services for cloud computing services, according to the Information.
Since Musk’s acquisition, Twitter has cut costs dramatically and laid off thousands of employees. Musk ordered the company to cut infrastructure costs, such as spending on cloud services, by $1 billion, a source had told Reuters in November.
Totally normal operations for a properly functioning company. Nothing to see here folks. Move along.
